Pricing

One thing: a position in a ranked, public directory of Instagram accounts. Each category is its own ranking, ordered by how much has been paid. The account with the highest standing bid in a category sits at #1 in it, and appears higher on the combined front page.

You are buying placement and the traffic it happens to produce. You are not buying a guaranteed number of clicks, followers or sales, and nothing here is sold on a per-click or per-follower basis.

• Minimum opening bid $1. Paid when you submit the listing, because listing and bidding are one step — a listing with no settled bid is not displayed at all.
• Minimum top-up $1. Adding to a position you already hold.
• Maximum $50,000 per transaction. A sanity ceiling on a single payment, not on total spend — split a larger amount across several bids.
• No other charges. There is no listing fee on top of the bid, and click and follow tracking, the dashboard and the API are all free.

Every bid is a single payment taken once, at the moment you place it. Nothing recurs, nothing renews, and no card is stored by us or charged again without you starting a new bid. Holding a position costs nothing per day — you keep it until you are outbid, however long that takes.

Your standing bid is the sum of every bid ever settled on that account. Paying $25 and later $25 again leaves you at $50, not $25. This is why getting outbid does not mean starting over: you top up the difference.

All prices are in US dollars. Amounts shown on the board and in the bid form are exclusive of tax.

Paddle is the merchant of record for every payment, so Paddle calculates and collects any VAT or sales tax due in your country at checkout, and appears as the seller on your receipt. Business buyers can enter a VAT or tax id at checkout where prompted. The final total, including tax, is always shown before you confirm.

Every listing publishes its click count, follow count and follow rate, and each category page shows what the current positions cost. A quiet category can be won for the $1 minimum. Once you hold a position, your dashboard breaks clicks down by the rank you held when they arrived, which is the only honest way to judge whether a higher position is worth the money.

See what each category currently costs →

Bids are non-refundable once settled, including when you are outbid. Two narrow exceptions apply. The refund policy states them in full — read it before you bid, not after.